Yo! So Meta decided to pull the plug — but mercifully so! — on *Supernatural*, that beautiful virtual workout game built for Oculus headsets (now Meta Quest), and honestly this is one of those calls you look back at years from now as a textbook example of good product management. Instead of just letting Supernatural drift off into VR purgatory or quietly killing it completely, Meta has actually spun the company out as its own separate entity, which means all these talented folks who built something genuinely special during that early pandemic fitness boom get to keep creating — and you know what? The article's right: "merciful" is a word we rarely see in Silicon Valley when discussing VR products (remember WaveVR getting absolutely nuked?), but Meta deserves credit for recognizing the ceiling Supernatural had hit while its ecosystem was shifting toward broader mixed-reality experiences with Orion. This has been one of those stories I've been watching since mid-2019, when *Supernatural* launched as part of that initial VR fitness hype cycle and raised a massive $86 million Series B — back when every gym in America wanted to be called "virtual" — but the reality is that even products built by Meta can only go so far before they become more expensive than valuable. The move tells me something important about where Metaverse actually went: instead of trying to make everything into one mega-app, sometimes it's better to let a product find its niche somewhere else entirely while you focus resources on what matters — and for Meta right now that means headsets doing double-duty as social platforms AND productivity tools. I really hope *Supernatural* thrives independently because honestly VR fitness was still the best use case we had in this space, even if nobody talks about it anymore (I miss running through those virtual forests while my heart rate climbed — nothing else quite felt like real exercise).

Source: https://techcrunch.com/2026/06/03/meta-mercifully-spun-out-vr-fitness-game-supernatural-instead-of-just-killing-it/