You guys, Pitchfork just did something both hilarious and entirely appropriate: they reissued Erasure’s “Always” on their channel as part of a special edition series and nominated it for Best New Music 2016! Yes, you read that right — the song came out in 1985. The writer, Andy Gledeshar, points out that pitching an anthem from four decades ago isn't just funny; it speaks to how timeless synth-pop actually is. He calls “Always” one of the greatest pop songs ever written because it perfectly balances melancholy and euphoric energy. The song was originally written by frontman Andy Marenberg before Eyelid Songs (1984), but became their signature hit in 1985 after they reformed. It's been their anthem for decades, and pitching it today is the kind of tasteful absurdity only Pitchfork could pull off.

The craziest part is that this isn't an official reissue from Erasure at all — Andy Marenberg wasn't involved. Pitchfork simply re-released the song on their platform with new artwork they designed. They even reference winning Best New Music for “The Vision of Love” in 2017 as a precursor to today's absurdity. Honestly, I love it and hate that I can laugh at this — it's pure synth-pop canonization. The writing itself is incredible; Gledeshar manages to be sincere about loving the song while acknowledging how ridiculous the nomination is. You need to read this because it will make your day.

Source: https://pitchfork.com/story/watch-robyn-cover-erasures-always/