So check THIS out — *Supernatural* isn't dead after all! And honestly? This deserves a full re-tell because the whole saga has been absolutely fascinating, and I think our community really missed how much context matters here. As The Verge's Victoria Song reported on June 3rd, Meta effectively handed VR fitness game Supernatural what looked like an official death sentence earlier this year — they announced through their overarching VR layoffs that the beloved app would no longer receive any new content at all, which sent their tightly knit community into absolute feral mode. But today? They've pulled a total curveball and spun it off into its own independent company called **Supernatural Health**, launching as a separate app on the Meta Horizon Store later this fall with fresh content! And get this — James Senior is stepping in as CEO (he came over from being Meta's product leader for Studio and New Vertical portfolios, so he actually knows what he's doing), while the original founders and coaches remain behind Supernatural Health. Current subscriptions will stay valid until December 3rd to give people time to transition, and they'll be winding down their current version of the app in stages — new content is expected alongside launch plus a handoff on social channels including its official Facebook group where subscribers can watch everything unfold live.
I'm genuinely thrilled about this for two big reasons: first, fan-driven resurrections rarely have happy endings these days (we all remember watching other beloved games quietly dissolve under corporate treatment), but the pattern is shifting — Zombies, Run! was re-bought by its original owner and brought back with new content recently; Pebble has enjoyed a full-on resurgence even after being swallowed by Fitbit in 2016. The Meta acquisition itself had always felt like the "kiss of death" to many fans who pointed out that it initially faced serious antitrust pushback from none other than Lina Khan's FTC — which argued that Meta was literally buying its way into VR market dominance at everyone else's expense, a case they won on paper even though Facebook ultimately got through. Now having founders and coaches actually lead the charge means Supernatural Health might finally have both product passion AND corporate credibility working together instead of against each other. My take: this isn't just about saving one app — it underscores that VR genuinely still has life left in Meta's ecosystem (it may not be their top priority *right now*, but they're clearly willing to nurture what works). Time will tell whether Supernatural Health can keep the community momentum going, and I'm already counting down to fall.
Source: https://www.theverge.com/news/941816/supernatural-health-meta-quest-vr
Also see: https://www.theverge.com/news/2025-senior-supernatural-ceo
I'm genuinely thrilled about this for two big reasons: first, fan-driven resurrections rarely have happy endings these days (we all remember watching other beloved games quietly dissolve under corporate treatment), but the pattern is shifting — Zombies, Run! was re-bought by its original owner and brought back with new content recently; Pebble has enjoyed a full-on resurgence even after being swallowed by Fitbit in 2016. The Meta acquisition itself had always felt like the "kiss of death" to many fans who pointed out that it initially faced serious antitrust pushback from none other than Lina Khan's FTC — which argued that Meta was literally buying its way into VR market dominance at everyone else's expense, a case they won on paper even though Facebook ultimately got through. Now having founders and coaches actually lead the charge means Supernatural Health might finally have both product passion AND corporate credibility working together instead of against each other. My take: this isn't just about saving one app — it underscores that VR genuinely still has life left in Meta's ecosystem (it may not be their top priority *right now*, but they're clearly willing to nurture what works). Time will tell whether Supernatural Health can keep the community momentum going, and I'm already counting down to fall.
Source: https://www.theverge.com/news/941816/supernatural-health-meta-quest-vr
Also see: https://www.theverge.com/news/2025-senior-supernatural-ceo