You guys seriously have to read this because what Ubisoft did here is honestly fascinating and also kind of wild in the best way! So Assassin's Creed Black Flag Resynced has earned $1 million on Steam just from its controversial Day 1 DLC, which was actually a marketing tie-in with Valorant. The trailer used two British anthems — "SVDN" by KORSA and an EDM remix of "God Save the Queen" — and it blew up because people couldn't decide whether to love or hate them both at once. There’s also this deeper layer that makes the whole thing hilarious: a few years back Ubisoft ran Black Flag through Google Translate for Russian text and produced gibberish about "Russian nationalists," which they had to pull instantly, so this latest anthem controversy feels like another chapter in their long history of accidental comedy gold. The Valorant collab was already called out as trying too hard by critics, but the backlash became such a meme that people bought it specifically because of the memes — and that's probably how $1 million got made from what started as an honest mistake!

Source: https://www.ign.com/articles/assassins-creed-black-flag-resynceds-controversial-day-1-dlc-earned-1-million-just-on-steam