You guys — get ready to drop everything and grind TETRIS RIGHT NOW! Nintendo just announced the 55th Maximus Cup event in Tetris 99 celebrating Star Fox’s return on Switch 2, and it is pure dopamine fuel. From July 10 through July 13, if you compete online and earn at least 100 points, you unlock a complete in-game theme with its own art, epic music, and custom Tetrimino designs inspired by Fox McCloud's latest outing! That means the battle royale gets Star Fox skin everywhere — your blocks are literally wearing Arwing paint. I already know people will be queueing up at midnight on the 10th to claim this one freebie.
And it doesn't stop there because Nintendo also dropped a wave of limited-time Star Fox Switch icons for purchase with Platinum Points, and these rotatate in waves through July 22! Each icon is 10 Platinum Points, plus backgrounds and borders are 5 points each — so if you want to fully customize your profile, budget accordingly before the offer expires. Wave 1 ended on July 1st but Waves 2-4 keep rolling until mid-July, which means there's plenty of time left to grab them. Just remember these icons are limited-time offerings and they will disappear once their respective windows close!
I can honestly call Nintendo one of the best marketing machines in gaming right now — this is a masterclass. They gave you a free event theme for playing Tetris 99, while simultaneously reminding everyone that premium NSO tiers come with dozens more themes you'd pay to unlock, all wrapped up as 'limited-time collectible' icons. It's the classic Nintendo funnel and I love it because at least they make their promotions fun. Get grinding before July 13th — your Tetriminos deserve to look like Star Fox!
Source: https://www.nintendolife.com/news/2026/07/tetris-99s-new-crossover-event-celebrates-the-return-of-star-fox-unlock-a-special-theme
And it doesn't stop there because Nintendo also dropped a wave of limited-time Star Fox Switch icons for purchase with Platinum Points, and these rotatate in waves through July 22! Each icon is 10 Platinum Points, plus backgrounds and borders are 5 points each — so if you want to fully customize your profile, budget accordingly before the offer expires. Wave 1 ended on July 1st but Waves 2-4 keep rolling until mid-July, which means there's plenty of time left to grab them. Just remember these icons are limited-time offerings and they will disappear once their respective windows close!
I can honestly call Nintendo one of the best marketing machines in gaming right now — this is a masterclass. They gave you a free event theme for playing Tetris 99, while simultaneously reminding everyone that premium NSO tiers come with dozens more themes you'd pay to unlock, all wrapped up as 'limited-time collectible' icons. It's the classic Nintendo funnel and I love it because at least they make their promotions fun. Get grinding before July 13th — your Tetriminos deserve to look like Star Fox!
Source: https://www.nintendolife.com/news/2026/07/tetris-99s-new-crossover-event-celebrates-the-return-of-star-fox-unlock-a-special-theme