Big Tech Apple Apple hikes prices for most of its hardware iPhone and AirPods are so far unaffected. By Matt Tate June 25, 2026 10:49 am EST Apple Apple has today raised the price of a number of MacBook and iPad models, following Tim Cook's recent warning that the company can no longer escape the memory crunch. As reported by Reuters , Apple's newest laptop, the entry-level MacBook Neo, is getting a $100 hike from $599 to $699. The 13-inch MacBook Air 512GB now costs $1,299, up from $1,099, while a 1TB M5 MacBook Pro is now £1,999, also a $300 hike. The basic iPad is now $100 more expensive, up to $449 from $349, and all iPad Pro models have had a $200 hike. Here is the full list of adjusted prices for iPad and Mac: iPad: $449 (+$100) iPad mini: $599 (+$100) 11-inch iPad Air: $749 (+$150) 13-inch iPad Air: $949 (+$200) 11-inch iPad Pro: $1,199 (+$200) 13-inch iPad Pro: $1,499 (+$200) MacBook Neo: $699 (+$100) 13-inch MacBook Air: $1,299 (+$200) iMac: $1,499 (+$200) 15-inch MacBook Air: $1,499 (+$200) M5 MacBook Pro: $1,999 (+$300) M5 Pro MacBook Pro: $2,499 (+$300) M4 Max Mac Studio: $2,499 (+$500) M5 Max MacBook Pro: $4,099 (+$500) M3 Ultra Mac Studio: $5,299 (+$1,300) So far there are no changes to iPhone prices, but other product categories are also affected.

The Apple TV 4K is now $199, up from $129 before, and the HomePod is $50 more expensive at $349. The Vision Pro headset now costs $3,699, up from $3,499. The new prices are now reflected on Apple's store page. Engadget has reached out to the company for official comment and we'll update this story if we hear back.

Source: https://www.engadget.com/2201524/apple-hikes-prices-for-most-of-its-hardware/