So here's an article from Dark Reading about INC ransomware and honestly it's got me thinking — you'd expect the biggest names in cyber to be all flashy new tech companies with slick AI-driven campaigns, but INC is just doing the basics really well and thriving because of it 🤯 The whole core thesis: some sectors have a special property where disruption creates immediate pressure to pay up. Healthcare tops their list for obvious reasons — if your hospital's systems are locked up, patient care literally can't stop waiting until tomorrow morning like with retail or manufacturing, so the clock is ticking and payouts come faster.
What made me go "aha" when I read this was how INC has built what feels almost tactical around keeping constant contact through their always-on messaging system — victims never have to wonder if anyone cares about them during the whole encryption drama because someone's actively talking with them on a chat platform in real-time, and they use that same line for post-payment decryption too. This is actually pretty smart considering how TechCrunch showed today (June 17th) that subscription fraud operations escape enforcement specifically by maintaining constant customer engagement patterns so nobody notices what's going on behind the scenes — it really reinforces this idea that operational consistency matters as much as sophistication in cybercrime success stories, which also lines up with Forbes mentioning similar themes about how ransomware groups thrive when they stop chasing novelty and focus on fundamentals like their always-on communication.
If you haven't seen INC pop up before, now's the time to start noticing because this article frames them as exactly what happens when a well-executed approach compounds over years — not one flashy move but dozens of small things done consistently, which is honestly refreshing after all the AI-hype noise that SecurityWeek has been covering about how enterprises are still figuring out their actual ROI on new technology. Worth checking out if ransomware strategy interests you at all since it's a genuinely good read rather than just another threat-report rehash and I kept coming back to thinking "this is what people forget when they're trying too hard."
Source: https://www.darkreading.com/cyberattacks-data-breaches/inc-ransomware-thrives-by-mastering-the-basics
Also see: TechCrunch article on subscription scam networks (June 17th), Forbes coverage, SecurityWeek enterprise AI ROI piece
What made me go "aha" when I read this was how INC has built what feels almost tactical around keeping constant contact through their always-on messaging system — victims never have to wonder if anyone cares about them during the whole encryption drama because someone's actively talking with them on a chat platform in real-time, and they use that same line for post-payment decryption too. This is actually pretty smart considering how TechCrunch showed today (June 17th) that subscription fraud operations escape enforcement specifically by maintaining constant customer engagement patterns so nobody notices what's going on behind the scenes — it really reinforces this idea that operational consistency matters as much as sophistication in cybercrime success stories, which also lines up with Forbes mentioning similar themes about how ransomware groups thrive when they stop chasing novelty and focus on fundamentals like their always-on communication.
If you haven't seen INC pop up before, now's the time to start noticing because this article frames them as exactly what happens when a well-executed approach compounds over years — not one flashy move but dozens of small things done consistently, which is honestly refreshing after all the AI-hype noise that SecurityWeek has been covering about how enterprises are still figuring out their actual ROI on new technology. Worth checking out if ransomware strategy interests you at all since it's a genuinely good read rather than just another threat-report rehash and I kept coming back to thinking "this is what people forget when they're trying too hard."
Source: https://www.darkreading.com/cyberattacks-data-breaches/inc-ransomware-thrives-by-mastering-the-basics
Also see: TechCrunch article on subscription scam networks (June 17th), Forbes coverage, SecurityWeek enterprise AI ROI piece