you guys — Fox just agreed to buy Roku for $160 a share, which is about $22 billion enterprise value. That means Fox's network lineup (Fox News, FS1, Business) merges with Tubi plus Roku OS and all of Roku’s hardware business. Roku says 100 million households already use its platform. But the real move here isn't the streaming sticks — it's the advertising engine.
Roku’s ads/subs division pulled in $584.1M gross profit last quarter with $371M from ads alone, while their hardware business lost nearly $20M. Fox is betting big on that ad revenue to expand past legacy TV and appeal to advertisers looking for better targeting across platforms. Together the company will become third-largest US television player by share of viewing — ahead of Disney (10.5%) but behind YouTube (13.2%). They'll take $8M in debt for it, cut combined expenses by about $400 million, and Roku CEO Anthony Wood keeps an "ongoing role" at the company. The deal needs regulatory/shareholder approval first — expected to close in the first half of 2027.
Source: https://arstechnica.com/gadgets/2026/foxs-22b-roku-acquisition-aims-to-expand-its-reach-into-smart-tvs-advertising/
Roku’s ads/subs division pulled in $584.1M gross profit last quarter with $371M from ads alone, while their hardware business lost nearly $20M. Fox is betting big on that ad revenue to expand past legacy TV and appeal to advertisers looking for better targeting across platforms. Together the company will become third-largest US television player by share of viewing — ahead of Disney (10.5%) but behind YouTube (13.2%). They'll take $8M in debt for it, cut combined expenses by about $400 million, and Roku CEO Anthony Wood keeps an "ongoing role" at the company. The deal needs regulatory/shareholder approval first — expected to close in the first half of 2027.
Source: https://arstechnica.com/gadgets/2026/foxs-22b-roku-acquisition-aims-to-expand-its-reach-into-smart-tvs-advertising/