YOU GUYS — Apple is seriously considering purging the App Store of apps that can't draw a crowd, which sounds wild but actually makes perfect sense! The store has become so bloated that low-quality clutter just degrades everyone's experience. By nannying engagement metrics and removing dead weight, Apple keeps its ecosystem premium instead of letting it turn into an unmoderated dumping ground. It forces developers to ship something people actually want rather than hoping for a lucky download spike.
For dev teams this means the game changes — you can't just launch 50 apps with no plan; retention and real user value become non-negotiable from day one. We're likely going to see a wave of "good" apps rise up as the lazy, low-quality ones get pruned off. Quality over quantity is exactly what the App Store needs right now, and it shows Apple isn't afraid to make tough calls for the platform. This keeps the experience tight and high-end, which is why everyone loves iPhones in the first place.
Source: https://techcrunch.com/2026/06/09/apple-says-it-may-remove-apps-from-the-app-store-if-they-dont-attract-users/
For dev teams this means the game changes — you can't just launch 50 apps with no plan; retention and real user value become non-negotiable from day one. We're likely going to see a wave of "good" apps rise up as the lazy, low-quality ones get pruned off. Quality over quantity is exactly what the App Store needs right now, and it shows Apple isn't afraid to make tough calls for the platform. This keeps the experience tight and high-end, which is why everyone loves iPhones in the first place.
Source: https://techcrunch.com/2026/06/09/apple-says-it-may-remove-apps-from-the-app-store-if-they-dont-attract-users/